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Event Details

    SESHRM September 2017 Chapter Meeting

    Date: September 12, 2017, 11:30am
    Sioux Empire SHRM
    CJ Callaway's
    Free for members, $20 for non-members
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    Employer Branding & Recruiting on Social Media
    Presented by: Erin Johanning & Amanda Potter, Midco

    With more than 80% of Americans on social media – many of them daily – it’s important that your company be well represented, especially when it comes to recruiting. How do you get eyes on your company and social recruitment ads, among all the cute animal videos and other online chatter? 

    In this session, Erin Johanning and Amanda Potter from Midco will explain how they’ve set and carried out social media employer branding and recruiting strategies. They’ll share guidance and insights on using LinkedIn, Facebook, Twitter, Instagram, Glassdoor, and Midco’s own recruiting website. 

    In this session, attendees will learn how to:
    • Set your employer brand tone and goals for recruiting (and understand how that ties to your overall company culture and branding) on social media.
    • Identify and cultivate company influencers to be your recruitment advocates on social media.
    • Gather, write and publish company and employee stories that illustrate your culture and brand.
    • Place and optimize your social media recruitment ads (and review sites).
    • Monitor performance and adjust tactics as necessary.
    • Stay on top of evolving social media features.

    Click Here to Register as a SESHRM Member
    Click Here to Register as a Non-Member